Most outbound campaigns don’t fail because of bad copy.

They fail because:
- You're targeting the wrong leads
- You're using one channel and praying
- You never tested angles to see what works

Your emails don’t even land in the inbox

I recently spoke to an agency founder who spent thousands on “appointment-setting services”...

The result?

Ghosted inbox. Zero strategy. No accountability.

Here’s what it takes to make outbound work in 2025:

✅ Targeting the right leads — not just by job title, but by signals (hiring, tech stack, recent funding, active content, etc.)

✅ Testing message angles — not just one templated pitch, but smart variations that resonate based on buyer psychology

✅ Going multichannel — LinkedIn, Email, Facebook, even DMs… wherever your ICP is active

✅ Fixing deliverability first — because good copy in spam is still spam

We built a system at Six Figure Consulting that combines AI + human personalization + signal-based targeting.

So instead of guessing, we engineer replies.

If you’ve tried outbound before and it didn’t work, maybe it wasn’t outbound that failed.

It was the system behind it.

Reply ‘System’ and I’ll send you the video on how that looks like