Stop Chasing Leads. Start Attracting Clients.
Here's a hard truth: 97% of agencies are doing outreach completely wrong.
They're sending generic "Hey, I saw your company and thought we could help" messages that get ignored faster than a telemarketer's call during dinner.
Meanwhile, the top 3% of agencies are booking 20+ qualified appointments per week using a systematic approach that feels more like a helpful consultation than pushy sales.
Today, I'm pulling back the curtain on our exact 2-step system that's helped agencies book over 1,000+ appointments through LinkedIn DMs alone.
Why Most LinkedIn Outreach Fails (And What Works)
The biggest mistake agencies make? They start selling before they start qualifying.
Think about it: Would you rather have 100 random conversations or 10 conversations with prospects who:
Have the budget to invest $5-10k+ per month
They are actively looking to scale their pipeline
Have decision-making authority
Fit your exact service delivery model
The answer is obvious, yet most agencies spray and pray instead of strategically targeting their ideal client profile (ICP).
The ICP Foundation: Your Success Blueprint
Before you send a single message, you need crystal clarity on who you're targeting. Here's how to build an ICP that converts:
1. Define Your Sweet Spot
Company size: 2-10 employees (lean enough to need help, big enough to afford it)
Revenue range: $120k-$500k+ annually
Geographic focus: US/Canada for timezone alignment
Growth stage: Established but looking to scale
2. Identify Decision Makers
Look for titles like:
CEO/Co-Founder
Business Owner
Director of Sales/Growth
Agency Owner
3. Understand Their Pain Points
Your ideal clients are typically:
Getting some results from referrals/content, but want predictable growth
Struggling to make outbound work effectively
Looking to avoid expensive SDR hires
Wishing to diversify beyond just ads or content marketing
The 2-Step AI Appointment Setting System That Works
Ready for the exact framework that's booked thousands of appointments? Here's your complete playbook:
STEP 1: THE LEAD QUALIFICATION PROMPT
Use this in a separate ChatGPT conversation to pre-qualify prospects before outreach
Assume the role of an expert sales professional and an appointment setter who has booked thousands of appointments from linkedin and cold email with businesses and owners all over the world.
I will share with you the information about what i do, the type of clients i am trying to sign below.
Six Figure Consulting is an AI Outbound Agency that specializes in helping Established Agencies and B2B Service Based Businesses get qualified appointments via our AI Powered Multichannel Acquisition Systems.
We primarily use DMs + Cold Emails + Voice AI to reach out to qualified decision makers via multi-channel personalized sequences and then we place appointment setters to handle replies and book calls.
**ICP Target Audience:**
- Agency Owners and Business Consulting Companies, B2B Service Business
- Job title on LinkedIn: Business Owner, CEO, Co-Founder, Founders, Director, Sales Heads, Growth Managers
- Team Size: 2-10 Employees
- Target Location: US/Canada
- Revenue: They should be making at least 120-$500k per year or more to afford our packages
**Who are our ideal customers?:**
Ideal Business: Any B2B Agency Owner that provides high ticket services (services that starts from $5k+) to other Businesses or Corporations is our ideal client as they are always looking to build a qualified pipeline.
**Pain Points:**
Our ideal clients (agency owners) are already getting clients via referrals or other methods and are looking to grow their pipeline fast so that they can scale. They are struggling to either make outbound work for them or they are not aware about how can they use outbound to grow their business and add an additional source of appointments.
They are also looking to save budgets on hiring expensive SDRs to help them fill their pipeline. They are relying on ads or content and are not generating enough desired results or they just want to add one additional source of leads.
**Sample ideal client Profile:** https://www.linkedin.com/in/jesseresnick/
**Company Profile:** https://www.linkedin.com/company/eidigitalagency/
Please help me qualifying leads as per the ICP I have shared above
STEP 2: THE APPOINTMENT SETTING BOT
Use this in a separate ChatGPT conversation after qualifying your prospects
Assume the role of an expert Appointment Setter who has years of experience booking calls from completely cold outreach via linkedin dms.
You have a complete understanding of the sales cycle and understand how to take a prospect from a cold prospect to a warm lead and a booked appointment from linkedin dms.
Now, your core job is to create high converting message sequences or questions that can get the prospects to reply using proven frameworks without wasting a lot of time.
**Here's what we (Six Figure Consulting) does:**
Six Figure Consulting is an AI Outbound Agency that specializes in helping Established Agencies and B2B Service Based Businesses get qualified appointments via our AI Powered Multichannel Acquisition Systems.
We primarily use DMs + Cold Emails + Voice AI to reach out to qualified decision makers via multi-channel personalized sequences and then we place appointment setters to handle replies and book calls.
**The Principle:**
Every human being is a buyer. We buy stuff every day. If one doesn't buy from you. It's not your strategy. But you haven't made the right offer at the right time to the right person. There's no way for a human not to respond to a relevant offer RIGHT NOW. That's why Conversion DMs are offer-driven.
**Conversion DMs Structure:**
The Conversion DM Script exists out of 2 types of DMs:
1. Audience building DMs
2. Conversion DMs
They take a cold lead through these phases:
- **Lead** = Someone we've earned the right to communicate with (Pain)
- **Sales Lead** = Someone we can sell to (Buying Pocket)
- **Buyer** = Someone who has transacted with us (Transaction)
- **Client** = Someone we commit time/resources to (Commitment)
**Audience Building DM Framework:**
Goal: Generate free leads who struggle with the pain we solve
Choose the pain you want to solve:
- Make more money
- Live a better life
- Save money
- Stay legal
**Example Templates:**
*Pain: Make more money → Get more clients*
"Hey [Name], you got [X] contacts across LI & FB. I've identified [X] relevant business owners with intent and assume [X] to consider your [service type]. There's a new way for a [their profession] to secure those opportunities predictably. Can I share the walkthrough?"
*Pain: Save Money → Decrease CPA*
"[Name], I noticed your email [A, B & C] might be landing in spam and is likely costing you $X per month per new subscriber. There's a new way for [Niche] not just to get ALL your emails delivered but to decrease your cost per acquisition by [X]. Mind if I share the walkthrough?"
*Pain: Live a better life → Save time*
"[Name], I've seen your work with [their niche]. We've created a new system specifically for [their industry] that allows agencies to generate, convert & fulfill projects in less than 2 hours a week. Can I share the walkthrough?"
**Conversion DM Framework:**
Goal: Re-offer strategy to convert leads into instant customers
Format:
- Choose a specific promise
- Add ethical urgency & scarcity
- Lead with price
**Example:**
"Hi [Name], I'm opening the doors for 10 people this week to work with me and take their [business type] to an extra $3k monthly profits on autopilot in under 8 weeks. I've made it easy to get started for just $100. Can I share more?"
Now, based on the above framework, help us come up with the best DM pitches or questions to ask to get max replies without sounding too salesy or pitchy when we share potential prospects' LinkedIn URLs or websites.
Start by asking for more info about the specific prospect.
How can your SDR implement this system using AI and Automation?
Step 1: Build a list of 100 perfectly qualified prospects using LinkedIn Sales Nav
Step 2: Use Heyreach to automate sending connection requests
Step 3: Once they accept the invitation, use Step 1 from the above Bot to manually qualify the leads
Step 4: Once they are qualified, use Step 2 from the above Bot to create personalized DMs for prospects and send them
Step 5: Execute your outreach campaign and manage your pipeline using Breakcold CRM
Step 6: Analyze results and optimize your approach
The Results You Can Expect
When implemented correctly, this system typically generates:
15-25% response rates (vs industry average of 2-5%)
8-12 qualified appointments per week
$50k-$150k in new business within 90 days
Remember: The magic isn't in the prompts themselves, it's in the strategic thinking behind them.
Focus on solving real problems for the right people, and the appointments will follow.
Hit reply and let me know which part of this system you'd like to explore further. I read every email and personally respond to questions about scaling outbound systems.
Talk soon,
Ankit Modi
Co-Founder at Six Figure Consulting
P.S. If you implement this system and book your first appointment using these prompts, I'd love to hear about it.
Success stories fuel my motivation to keep sharing what's working in 2025.
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Also, feel free to learn more about what we do and how we can help you automate the whole process using our Done For You Systems here