I Didn’t Set Out to Build a SaaS. I Set Out to Remove Chaos From My Business.
For a long time, I thought my biggest leverage would come from doing more.
More outreach.
More content.
More tools.
More campaigns.
More dashboards.
More SOPs.
And on the surface, things looked good.
Outbound was working.
Appointments were coming in consistently.
Clients were happy with the results.
But internally?
The business felt heavier every month.
Not because growth was hard —
But because clarity was missing.
The Invisible Problem Most Agencies Don’t Talk About
If you run an agency, consultancy, or freelance business, this will sound familiar:
You can tell a client what you’re doing.
But you struggle to show why it’s working — or why it isn’t.
Campaigns are spread across:
Email tools
LinkedIn tools
CRMs
Google Sheets
Slack threads
Notion docs
“In your head”
Every review call requires:
Manual prep
Reconstructing context
Guessing what changed
Explaining results instead of analyzing them
And the most dangerous part?
Decisions start getting made based on:
Memory
Gut feel
Incomplete reports
Lagging indicators
That’s when scale becomes fragile.
Why “More Tools” Was Never the Answer
At one point, we were using:
Multiple outbound tools
Multiple CRMs
Multiple reporting dashboards
Multiple internal trackers
Yet every time something broke, the question was always the same:
“Where exactly did this campaign fail?”
Was it:
ICP?
Signals?
Copy?
Deliverability?
Follow-ups?
Timing?
Offer clarity?
The data technically existed —
But it wasn’t connected.
That’s when I realized something uncomfortable:
We didn’t have an execution problem.
We had a campaign visibility problem.
The Question That Changed Everything
One day, I asked myself a simple but brutal question:
“If I stepped away from this business for 30 days, would someone else understand why our campaigns are built the way they are?”
The honest answer was no.
Not because the team wasn’t good —
But because the system lived in my head.
That’s not scalable.
That’s not sellable.
That’s not safe.
So instead of hiring more people or adding more tools, I decided to build something internal first.
The Original Goal Was Not a Product
Campaign Flow Pro did not start as a SaaS idea.
It started as an internal operating system.
A place where:
Every campaign has a reason to exist
Every experiment is documented
Every channel rolls into one narrative
Every result creates learning
Every client campaign is easy to review, improve, and explain
I wanted something that answered, at a glance:
What’s live?
What’s working?
What’s not?
Why?
What do we change next?
Not vanity metrics.
Not surface-level stats.
Decision-ready clarity.
How I Approached Building It (This Matters)
I didn’t start with features.
I started with constraints.
Constraint #1: It must reduce cognitive load
If it adds work, it’s useless.
Constraint #2: It must mirror how campaigns actually run
Not how tools want you to work.
Constraint #3: It must help make better decisions, not prettier reports
Only after that did I think about tech.
The Actual Build Process (No Dev Team)
Here’s the real process I followed.
Step 1: Define the campaign lifecycle
Signals → ICP → Targeting → Execution → Follow-ups → Conversion → Reporting → Learning
Every campaign must move through these stages clearly.
Step 2: Decide what must be visible
If it doesn’t influence a decision, it doesn’t belong.
Examples:
Why this ICP?
Why this message?
What hypothesis are we testing?
What signal triggered this outreach?
What KPI defines success?
Step 3: Use AI as a systems accelerator
I used Bolt, Supabase, and structured prompts to:
Design schemas
Create relationships
Build UI flows
Handle auth
Iterate fast without overengineering
Important distinction:
AI didn’t decide anything.
It helped me build faster around clear thinking.
Step 4: Break things and rebuild properly
Yes — I even lost my Supabase project at one point due to inactivity.
Annoying? Yes.
Useful? Absolutely.
It forced a cleaner rebuild:
Better table design
Tighter logic
Fewer assumptions
More resilience
That’s when Campaign Flow Pro stopped being “an internal tool” and started feeling like a product.
The Prompts That Made This Possible (You Can Use These)
Here are some high-leverage prompts I used. Feel free to steal them.
Campaign System Architecture Prompt
Act as a senior GTM systems architect. Design a campaign operating system for agencies running multichannel outbound. The system must track intent signals, ICP logic, campaign hypotheses, execution status, KPIs, reporting, and learning loops. Output database tables, relationships, and UI sections.
MVP Scope Prompt
Act as a product manager. Define the smallest usable version of a campaign management system that improves clarity, reporting, and decision-making. Remove anything that doesn’t directly impact campaign optimization.
Reporting Intelligence Prompt
Act as a RevOps leader. Define reporting metrics that go beyond opens and replies. Focus on pipeline quality, conversion efficiency, signal effectiveness, and scale readiness.
If you only change how you think using these prompts, you’ll already be ahead.
How We’re Using Campaign Flow Pro at Six Figure Consulting
Campaign Flow Pro is now the internal backbone of SFC.
That means:
Every client campaign lives inside it
Every experiment is documented
Every report is standardized
Every review call is structured
Every optimization has context
No more scrambling.
No more “let me check.”
No more reactive explanations.
Important Update
All existing and new SFC clients automatically get access to Campaign Flow Pro.
We’re using it to:
Organize campaigns in-house
Manage execution across channels
Track performance consistently
Build a long-term reporting layer
This is not a bonus feature.
It’s how we plan to operate moving forward.
Who Campaign Flow Pro Is Actually For
This is not for beginners seeking tactical advice.
It’s for:
Agency owners who want operational clarity
Consultants managing multiple campaigns
Freelancers who want to look institutional
Founders building repeatable growth systems
If you’ve ever felt like:
Campaigns blur together
Reporting feels shallow
Scale increases stress instead of confidence
This tool was built for you.
Want to Try It?
You can create an account and explore Campaign Flow Pro on your own by visiting this url here.
Use it to:
Structure your campaigns
Document experiments
Improve reporting
Think like an operator, not a firefighter
Finally, share product feedback with us to improve it the way YOU want
This isn’t about dashboards.
It’s about seeing your growth engine clearly for the first time.
More updates soon…